Safe Tans for a Brighter Summer

Gen Z is ditching tanning beds and sunbathing for safer alternatives that deliver a radiant, bronzed look without the damage.

The shift in tanning habits is driven by a combination of factors, including skin cancer awareness, social media influence, and the desire for wellness and self-care.

Increased awareness of skin cancer risks, particularly among young adults with fair or sun-sensitive skin, is a key driver of this trend.

Social media's influence on beauty trends, with SPF becoming a desirable and aspirational choice, is another factor.

SPF-infused products are becoming increasingly popular, offering a sun-kissed glow without the risks.

Brands such as Supergoop!, Coco & Eve, and smaller indie labels are innovating with SPF-infused products that combine sun protection with a radiant, bronzed look.

Gradual tanning lotions, bronzers, and body oils with SPF are popular products that deliver a sun-kissed look without the damage.

When it comes to achieving a sun-kissed glow without the risks, it's essential to prioritize sun protection with products like SPF 30 or higher.

Applying broad-spectrum sunscreen underneath any glow product is crucial to protecting your skin.

By prioritizing sun protection, Gen Z is taking a crucial step towards reducing the risk of skin cancer and other long-term consequences of sun damage, making this trend bigger than just beauty.