The latest addition to this list includes Jennifer Lopez and Alex Rodriguez, who have sold their Tequila company, Casamigos, to Diageo for $1.1 billion. Bieber’s cosmetics line, which she has been promoting since 2016, is expected to sell for several hundred million dollars. Hailey Bieber’s decision to sell her cosmetics line has been motivated by the move of her husband, Justin Bieber, to the UK, where she will be based. The couple is expecting their second child, and she will need to relocate to Los Angeles, where her family is based. She will be returning to the business of influencing her brand, which has been a significant source of income for her. The business model of Hailey Bieber’s cosmetics line, which is based on the influencer marketing strategy, has been successful. Bieber has been promoting her products through social media platforms, such as Instagram, and has amassed a significant following of fans. The line is also available in physical stores, but the majority of sales come from online transactions. The sale of Hailey Bieber’s cosmetics line is part of a broader trend of celebrities selling consumer-focused ventures. Jennifer Lopez and Alex Rodriguez’s sale of Casamigos to Diageo is another example of this trend.

The Rise of Rhode

Rhode, the skincare and makeup brand founded by Hailey Bieber, has been making waves in the beauty industry since its launch in 2020. The brand’s success can be attributed to its unique approach to skincare and makeup, which focuses on empowering women to take control of their own beauty routines.

Rhode’s impact on the beauty industry cannot be overstated.