The beauty industry descended upon the Coachella Valley Music and Arts Festival this past weekend, as Method and Ulta Beauty brought their A-game to the event. As the official hair care and body care sponsor and title sponsor, respectively, these two brands took the opportunity to showcase their products and commitment to creativity, connection, and self-expression. **Method: A Dream World of Hair Care Inspiration**
The Method activation transported festival-goers into four dream worlds – velvet ember, iridescent shore, bloom lounge and enchanted grove – inspired by the brand’s own products. Each world was brought to life through various photo moments, allowing attendees to immerse themselves in the world of Method. The brand also partnered with renowned hair artist Charlie Le Mindu to create four one-of-a-kind hair suits inspired by Method’s new extended hair care line. This collaboration brought together design, art, and self-expression to create a truly unique experience for festival-goers.
- Method’s activation was designed to inspire creativity and self-expression, with each world representing a different dream foam fragrance.
- The brand’s new extended hair care line was showcased through the hair suits, demonstrating its commitment to innovation and quality.
- The activation also featured photo moments, allowing attendees to capture memories of their experience.
The Ulta Beauty Experience: A Celebration of Creativity and Community
Ulta Beauty took center stage at the festival as the title sponsor, offering an immersive pathway known as the Ulta Beauty Alley. This sea creature-inspired pathway led festival-goers to the Hair + Makeup Bar, where professional artists offered touch-ups and beauty tips. Guests could explore limited-edition beauty launches, must-have products, and participate in a custom step-and-repeat. The brand emphasized its commitment to creativity and community, stating that festival season is a celebration of these values.
“Festival season is a celebration of creativity, connection, and self-expression — and that spirit was at the heart of our presence at Nylon House at Coachella,” said Kelly Mahoney, chief marketing officer of Ulta Beauty. “As the kickoff to concert season, this was more than just a moment; it marked the start of a summer-long celebration with Ulta Beauty as the go-to destination for all things glam. From exclusive product drops to immersive, sensorial experiences—and the artistry of our Ulta Beauty Pro Team offering on-the-go tips and touch-ups — every detail was designed to help guests feel confident and shine well into the night. For music-lovers of all kinds, Ulta Beauty is where the beauty journey begins, and there’s no better place to bring that to life than under the desert sky.”
The Neutrogena Initiative: Protecting Skin Under the Desert Sun
Neutrogena, as the official sun care sponsor, took the opportunity to promote its Ultra Sheer line through the “Feel the Music, Not Your Sunscreen” initiative. The brand created an immersive experience that amplified its Ultra Sheer protection, while showcasing other hero SKUs.
- Neutrogena’s initiative focused on promoting sun protection and skin health.
- The brand provided more than 200 gallons of Ultra Sheer SPF across Weekends 1 and 2 of Coachella.
- Beloved sun care products were distributed at 9 stations and within Safari Residences, encouraging skin protection amongst festival-goers.
| Neutrogena’s Key Takeaways |
|---|
| Promoted Ultra Sheer protection and skin health. |
| Provided over 200 gallons of Ultra Sheer SPF. |
| Distributed sun care products at 9 stations and within Safari Residences. |
Conclusion
The beauty industry descended upon Coachella this past weekend, and Method, Ulta Beauty, and Neutrogena took the opportunity to showcase their products and commitment to creativity, connection, and self-expression. The three brands created immersive experiences that celebrated the values of festival season, from Method’s dream worlds to Ulta Beauty’s celebration of creativity and community. Neutrogena, meanwhile, emphasized its commitment to sun protection and skin health through its Ultra Sheer initiative. As the festival season heats up, it’s clear that these brands are committed to innovation and self-expression – and we can’t wait to see what they bring to the table next!
