A Partnership Born of Shared Values

The Golden State Valkyries and Sephora have joined forces in a multiyear partnership that will take the WNBA to new heights. The collaboration will broaden the cultural reach of the WNBA and make Sephora a more relevant player in the beauty retail industry.

• The partnership will feature Sephora-branded elements throughout the Valkyries Performance Center in Oakland, Calif.
• Three professional-grade basketball courts, a locker room, strength and conditioning areas, recovery zones, and a player lounge will all be reimagined with Sephora branding.

A New Era of Collaboration

The partnership will kick off with the name of the Performance Center in Oakland, Calif. The Valkyries and Sephora will work together to create a unique and immersive experience for fans and players alike.

“Partnering with Sephora is a natural fit for the Valkyries. They are not just a beauty leader, but a company with deep Bay Area roots like us,” said Jess Smith, Golden State Valkyries president. “From our state-of-the-art Sephora Performance Center in Oakland to the unique content we’ll create, this partnership brings tangible benefits to our players while giving fans unprecedented access to the team during our inaugural season. Having Sephora’s support as a founding partner is a significant milestone for women’s sports and the Valkyries.”

Expanding the Reach of the Valkyries

The partnership will also feature Sephora as the presenting partner for the Valkyries Content Day and Training Camp. This will give fans a behind-the-scenes look at the team’s training and preparation for the upcoming season.

Supporting the Valkyries Beyond the Court

Sephora will also have a presence throughout the Chase Center near San Francisco. A Sephora kiosk will offer a curated selection of beauty products available for purchase, making it a one-stop shop for fans and players alike.

• A Sephora kiosk will be prominently featured in the Chase Center, offering a range of beauty products for purchase.
• The kiosk will be designed to match the Valkyries’ brand and aesthetic, blending seamlessly into the overall experience.

A Shared Commitment to Excellence

Sephora and the Valkyries share a commitment to excellence and a passion for empowering women. This partnership will help to promote these shared values and values throughout the Valkyries inaugural season and beyond.

is about striving for perfection and continuously improving one’s skills and performance. It is a mindset that drives individuals and organizations to achieve greatness.

is about giving individuals the tools and resources they need to take control of their lives and achieve their full potential.

A Win-Win Partnership

The partnership between the Golden State Valkyries and Sephora is a win-win-win situation. It benefits the players, fans, and the brands involved.

• The partnership will bring tangible benefits to the players, including access to Sephora-branded elements and unique content.
• The partnership will give fans unprecedented access to the team during the inaugural season, including exclusive content and experiences.
• The partnership will promote the shared values of the Valkyries and Sephora, including excellence and empowerment, throughout the season and beyond.

A Bright Future Ahead

The partnership between the Golden State Valkyries and Sephora is a step towards a brighter future for women’s sports and the beauty retail industry.

• The partnership will help to promote the WNBA and the Valkyries, increasing their visibility and appeal.
• The partnership will pave the way for future collaborations between sports and beauty brands.
• The partnership will help to drive growth and innovation in the beauty retail industry.

“Joining forces in our shared Bay Area home underscores the strong alignment between our brands, and we are proud to see Sephora represented in both a physical space and with an organization where confidence and performance thrive.