K-Beauty Campaign Celebrates Dreams of Beauty at Mid Valley Exhibition Centre
K-Beauty Festa 2025: A Month-Long Celebration of Korean Beauty
April 15 to May 5, 2025 – A Dream Come True for Beauty Enthusiasts
Watsons Malaysia has unveiled its highly anticipated K-Beauty campaign for 2025, set to run from April 15 to May 5, 2025, at the Mid Valley Exhibition Centre. The campaign, titled Watsons K-Beauty Festa 2025 “The Seoul’s Dreamland”, promises a month-long celebration of all things K-beauty, offering an immersive experience for beauty enthusiasts to indulge in. The campaign is the third edition of Watsons’ much-anticipated K-Beauty initiative, solidifying the retailer’s commitment to curating trend-forward, high-quality Korean products. According to Caryn Loh, Managing Director of Watsons Malaysia and COO of Health & Beauty Asia, AS Watson Group, the campaign reflects Watsons’ ongoing commitment to meeting the evolving needs of its customers and members. A Dreamy Escape into the Heart of Seoul’s Beauty Culture
The K-Beauty Festa 2025 will take place from April 24 to 27 at the Mid Valley Exhibition Centre, offering a dreamy escape into the heart of Seoul’s beauty culture. This year, the festival features two-fold participating brands with over 80 renowned brands. The festival invites K-beauty lovers of all ages to indulge in an immersive experience from skincare, cosmetics, healthcare, and personal care to exclusive K-pop merchandise. Interactive Activities and Limited-Time Deals
Watsons has transformed the event into a one-of-a-kind beauty playground, packed with interactive activities, limited-time deals, and the latest K-beauty trends. Some highlights include:
- Interactive world featuring dreamy installations and a chance to explore and discover K-beauty looks
- Exclusive Gifts with Purchase designed by local illustrator Yellobanana
- Complimentary product redemptions at selected booths and interactive demos
- Exclusive K-pop merchandise for a limited time only
Partnership with Yellobanana
The event features a whimsical collaboration with local illustrator Yellobanana, transforming the event into a unique beauty playground. Visitors can explore dreamy installations, discover their perfect K-beauty look, and snap Instagram-worthy shots at specially designed check-in spots. To make it even more special, Yellobanana has designed exclusive Gifts with Purchase for customers who spend a minimum of RM150 on participating K-beauty brands. Exclusive Offers for Watsons Club Members
Watsons is partnering with SUKA Travel & Tours to launch the Watsons K-Beauty Spend & Win Contest! Customers who spend a minimum of RM120 on participating K-beauty brands in-store or online from April 15 to May 5, 2025, will stand a chance to win amazing prizes. Ten (10) lucky members will win 6D4N tour packages to Seoul, Korea, and twenty (20) lucky members will win exclusive Korean health & beauty product hampers worth up to RM500 each. Limited Edition Products and Special Offers
For the whole month, get the limited edition RM9.90 Secret Enamel Pin and the specially designed K-Beauty Acne Patch, available exclusively at the Watsons stores and online. Whether you’re here to glow up, glam up, or simply soak up the K-beauty vibes, “The Seoul’s Dreamland” is your one-stop destination for all things Korean beauty. Event Details
| Event Name | Dates | Location | Description |
| — | — | — | — |
| Watsons K-Beauty Festa 2025 | April 24-27, 2025 | Mid Valley Exhibition Centre | A month-long celebration of Korean beauty |
| Watsons K-Beauty Spend & Win Contest | April 15-May 5, 2025 | In-store and online | Stand a chance to win amazing prizes |
Key Highlights
- 80+ renowned K-beauty brands participating
- Exclusive Gifts with Purchase designed by Yellobanana
- Interactive world with dreamy installations and check-in spots
- Complimentary product redemptions and demos
- Exclusive K-pop merchandise for a limited time only
A World of Beauty Dreams Come True
The K-Beauty Festa 2025 is the perfect destination for beauty enthusiasts to indulge in a world of Korean beauty dreams. With an immersive experience, interactive activities, and exclusive offers, this event is not to be missed. So, mark your calendars, bring your friends, and step into a world where beauty dreams come true only at Watsons K-Beauty Festa 2025. For more information, visit www.watsons.com.my or follow us on social @watsonsmy.