Headquartered in Los Angeles, the brand is founded by celebrity hairstylist Jen Atkin and best known for being the hairstylist of the Kardashian-Jenner family.
- OUAI is currently available in Asia-Pacific markets, including Australia, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, and Thailand, via beauty retailer Sephora.
- The brand is expanding its reach and product range to meet the needs of its growing community of customers.
- OUAI has recently launched its travel-size range, OUAI To Go, which comprises a total of 19 products.
“_at OUAI, we always listen to our community. We saw an opportunity to make our bestsellers even more accessible [to consumers], whether you’re traveling, on-the-go, or just looking to try something new without committing to full-size._
“Launching 19 products in travel size was a way to give more flexibility and convenience to our community while ensuring they never have to compromise their routine. It’s all about making OUAI easier to experience anytime, anywhere,” Diana Pratasiewicz, OUAI’s Head of Education, told CosmeticsDesign-Asia._
This travel-friendly range allows consumers to take their favourite OUAI products on the go, without having to rely on hotel three-in-ones or struggle to slot full-size bottles into carry-on luggage.
- Convenience: OUAI To Go products are designed to be portable and easy to use on-the-go.
- Flexibility: The travel-size range offers consumers the ability to try new products or stick with their favourites in smaller sizes.
- Accessibility: OUAI To Go makes it easier for consumers to experience the brand without having to commit to full-size products.
“Today’s consumer is busier and more mobile than ever.
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