Amazon Summer Beauty Event: A Two-Week Beauty Bonanza

Amazon’s annual Summer Beauty Event is fast approaching, and it’s expected to bring some of the biggest beauty deals of the year. With discounts reaching as high as 55% off certain products, it’s a great opportunity to stock up on your favorite beauty staples and must-haves.

Popular brands like Tula, Viktor & Rolf, Olaplex, and Kiehl’s will be offering significant discounts during the sale.
Shoppers can expect to find deals on a wide range of beauty products, including skincare, haircare, makeup, and more.
The sale will feature a mix of category-specific promotions, spend-and-earn offers, and product-specific markdowns.

What Is The Amazon Summer Beauty Event?

The Amazon Summer Beauty Event is an annual sale that features beauty and wellness deals from top-rated brands. This year, shoppers can expect to find discounts on popular brands like Tarte, Kiehl’s, Kate Somerville, Medicube, and Anastasia Beverly Hills. The sale is open to everyone, but Prime members will enjoy the added perk of fast, free shipping.

Event Dates:	April 28 – May 11
Discounts:	Up to 55% off

When Is The 2025 Amazon Summer Beauty Event?

The Amazon Summer Beauty Event will take place over the course of two weeks, starting on April 28 and ending on May 11. Shoppers can expect new markdowns to be released daily, so it’s a good idea to bookmark this page and check back often to be the first to see the latest deals.

Can I Trust Amazon Beauty Products?

While Amazon is home to a huge selection of authenticated beauty products, there’s still a risk of counterfeit items. To avoid purchasing a knockoff, make sure the item is being sold from the brand’s verified storefront—not a third-party seller.