When it comes to beauty trends, the economy often plays a significant role in shaping consumer behavior. As people face financial uncertainty, they tend to cut costs in various areas of their lives, including their beauty routines. In recent times, the hair care industry has seen a significant shift, with many individuals opting for a more natural, low-maintenance look. The trend, dubbed “recession brown” or “recession brunette,” has gained traction online, encouraging a simpler, less expensive approach to hair color.

The Shift Away from High-Maintenance Hairstyles

Carmen DiCicco, a seasoned hairdresser, has witnessed this change firsthand. In her early career, she worked with clients who were eager for bold, high-maintenance hairstyles. “Everything was super high-maintenance — super blonde, super icy,” she recalled. “Right now, everything’s really low-maintenance.” This shift towards simpler styles has been a welcome change for DiCicco, as it allows her to focus on more sustainable, cost-effective solutions for her clients. The “recession brown” trend, in particular, has gained popularity, with many individuals seeking a richer, darker brunette or softer blonde color with a more blended root. While this look may not be explicitly marketed as a cost-saving measure, it’s clear that many clients are opting for a more relaxed approach to hair color. DiCicco acknowledges that her clients are not directly stating that they’re choosing this look to save money, but rather, it’s a more subtle step back from the high-maintenance hairstyles of the past.

Real-Life Examples of the “Recession Brown” Trend

Bethany Miller, a client of DiCicco’s, has taken a similar approach. She switched to a new hairdresser, citing a significant reduction in her spending on hair care. “It saves me money, for one,” Miller said. “Before I came to her, I was going every six weeks.” While her new look is more manageable, she admits that she still enjoys the occasional blonde treatment. “Blonde is my thing,” she said. “I don’t know if I could do it.”

The Economic Connection: How Beauty Trends Follow the Economy

Experts say that beauty trends often follow the economic climate, with people either pulling back or indulging in small luxuries during difficult times. According to Jonathan Ernest, assistant professor of Economics at the Weatherhead School of Management at Case Western Reserve University, “We’ve seen time and again that people go against that trend. To buy those small things that give them happiness.” However, this time, the industry is experiencing a different pattern, with several beauty companies reporting a decline in sales and stylists noticing longer gaps between appointments.

Tips for Embracing the “Recession Brown” Trend

If you’re looking to join the “recession brown” movement, DiCicco offers some practical advice. When visiting the salon, ask for a low-maintenance cut or color that won’t require frequent touch-ups. Additionally, invest in products that help preserve your hair’s tone and moisture. By taking these steps, you can enjoy a more natural, low-maintenance look without breaking the bank.

Conclusion

As the economy continues to evolve, it’s clear that the beauty industry will follow suit. The “recession brown” trend is a testament to the power of consumer behavior in shaping the beauty landscape. By embracing a more natural, low-maintenance approach to hair color, individuals can save money, reduce stress, and enjoy a more sustainable beauty routine. Whether you’re looking to join the “recession brown” movement or simply want to try a new look, there’s never been a better time to explore the world of low-maintenance beauty.